Luminary Advantage
Consulting, Advisory and Fractional Executive Services
What We Can Do For You...
THE STUFF OF (BUSINESS) DREAMS...
Customized & Tailored Services for Every Situation
WE GET STUFF DONE and GET RESULTS!
By Doing Some or All of the Following For You...
Marketing Strategy,
Research & Planning
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Competitive Research & Analysis
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Product Marketing & Pricing
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Business & Brand Expansion
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Advertising & Promotion
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Customer Needs Analysis
Sales Strategy, Consulting,
& Management
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Compensation Plans
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Sales Process Assessment
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Sales Enablement Systems
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Training & Coaching
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Forecasting & CRM Systems
General Management &
Operations Consulting
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Organizational Structure
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Employee Evaluation/Assessment
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Policy & Procedure Effectiveness
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Playbooks & Manuals
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Strategic Partnerships
Advertising & Media
Consulting & Production
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Message Development
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Media Mix
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Campaign Budgeting
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Performance Measurement
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Audio/Video Programming
Communications & Content
Consulting
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Content Development & Writing
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Marketing & Sales Collateral
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Public Relations
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Presentation & Speaker Coaching
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Social Media Planning
Fractional Marketing, Sales &
Operations Executives
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C-Suite & Functional Managers
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Product Management
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Advertising & PR
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Sales Management
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Learning & Development
1
WE LEARN YOUR STUFF
We don’t offer “Cookie Cutter” solutions…we gain a deep understanding of your business, markets, staff, resources, and history. Then we’ll discuss your issues, challenges, and goals before working with you to define and achieve your vision by building and implementing the best path forward.
2
WE RESEARCH STUFF
When appropriate, we’ll do whatever research is necessary to be able to develop and defend the best recommendations for your company. This can include both classic investigative and competitive research, assessments, internal or external surveys, polls and other info gathering.
3
WE THINK OF STUFF
It may sound trite, but our clients are often impressed with the ideas we come up with both in the areas that we were hired to address, and in adjacent or complimentary areas that never occurred to the client as being related to their needs. Our broad experience and external perspective helps us "connect the dots" to help you achieve better growth and performance.
4
WE PLAN & MEASURE STUFF
You can’t reach your goals unless you know where you’re going and how you’re going to get there. Just as importantly, you need to constantly measure your progress so that mid-course can be made if and as needed. Every plan or process we recommend has associated benchmarks to keep it on track.
5
WE MANAGE STUFF
Having managed companies, sales and marketing departments, non-profit organizations, advertising and media agencies and much more, we can provide experienced counsel on, or direct management of, your people and other assets required to achieve top performance and results.
6
WE TRAIN & TEACH STUFF
It is often the case that big improvements can be realized simply by more or better training, coaching or professional development. All of the training we develop and facilitate is customized and designed to ensure your teams and leaders quickly improve their performance and optimize results. This can include functional training of specific tasks, such as sales, support, marketing, product, or cross-department management and leadership training.
7
WE PRODUCE STUFF
We not only give advice and counsel, we also can create any necessary written, website, app, audio, video or other assets that may be needed to achieve the agreed-upon plans, goals and results. We can produce anything from a spreadsheet to a website to a commercial.
8
WE DO STUFF
We not only provide counsel and reports with planning and recommendations, we can also execute the programs we develop in a hands-on operational role. This may include 4-legged sales calls, creation of advertising, videos or podcasts, hiring staff, or anything else needed to achieve your programs, goals and results.
9
WE MAKE STUFF HAPPEN!
Everything we do is focused on making things happen for you! Whether it's empowering your people to do more, better, faster or more cost-effectively...or completing all or some of the proposed projects ourselves for you...our real-world approach will get you get real-world results. That's the Luminary Advantage!
Jeff Leibowitz
Chief of Stuff
I’m Passionate About Guiding People and Organizations
Towards Their Best Results...by Getting"Stuff" Done!
Jeff is a respected management, marketing, sales, business and product development consultant to technology, online, entertainment and media industries with over 40 years of experience. Starting his career in Computer-Aided Engineering, Design & Manufacturing, he was one of the early pioneers of computer graphics, online gaming and online financial and investment management. He also became VP of Marketing for an early high-technology advertising agency, as well as president of a Universal Studios company.
Selected as one of the Website 100 Most Influential People on the World Wide Web, Jeff has spoken often at Internet, computer, entertainment and media industry conferences. He is a former co-host of the nationally syndicated radio talk show On Computers and the online host of Cybermania, the nationally telecast annual awards show of the Academy of Interactive Arts & Sciences.
Jeff joined The Laredo Group as CEO in 1998 and led the company through significant growth in revenue and profit through both acquisition and expanded and enhanced product offerings, making it the leading research, training and consulting company in the digital advertising industry. He has provided consulting services to start-up and Fortune 500 companies alike and his expertise in developing business plans and digital marketing strategies has made him one of the most desired consultants in the industry.